💡 How to Choose the Right CPM for Your Campaign?
- Performance Collab
- May 6
- 2 min read
Setting the right CPM (Cost Per 1,000 Views) is key to running an effective performance-based campaign on Performance Collab. A well-calculated CPM ensures you're paying creators fairly while protecting your budget and maximizing ROI.
What Is CPM?
CPM (Cost Per Mille) is how much you’re willing to pay per 1,000 views on a creator’s post. It’s the foundation for Rate-Based Campaigns and can help you predict your total spend.
How to Decide Your CPM?
1. Start with Your Budget
If your budget is $1,000 and you expect 100,000 views:
$1,000 ÷ (100,000 ÷ 1,000) = $10 CPM
2. Consider the Platform
TikTok: CPMs typically range from $5–$12
Instagram Reels: $6–$15
YouTube Shorts: $8–$20 (longer shelf life)
Tip: Start on the lower end if you’re testing, or go higher if the creator is known for strong engagement.
3. Look at Past Campaigns or Industry Benchmarks
If you've worked with creators before, look at what you paid and what kind of results you got. If not, research what similar brands are paying.
4. Ask Yourself: What’s a View Worth?
If 1,000 views results in 10 website visits or 3 new customers, how much is that worth to you?
A higher CPM might make sense if:
The product is high-ticket
The audience is hyper-targeted
You’re looking for content quality over mass impressions
📊 Quick Reference Table
Campaign Goal | Recommended CPM |
Awareness / Reach | $6–$10 |
Clicks / Conversions Focused | $10–$20+ |
High-Engagement Creators | $12–$25+ |
🤝 Don’t Forget Creator Satisfaction
While optimizing CPM is important, never overlook the value of a happy creator. Underpaying can lead to rushed content, low motivation, or creators declining to work with you again.
Make sure your offer:
Reflects the effort and quality expected.
Is fair based on the creator’s audience size and engagement.
Is discussed openly with the creator — transparency builds trust.
Open communication is key. Confirm expectations, review deliverables together, and make sure the creator is excited to collaborate. Great content always starts with mutual respect.
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