Guides and thinking on performance-based creator marketing.
Sep 19, 2026
How game studios pay creators per verified view instead of flat fees: how it works, what it costs, when to run it and how to set up your first campaign.
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Sep 5, 2025
Flat-fee creator deals leave brands overpaying for flops and creators underpaid for hits. Performance-based campaigns fix the incentives for both sides.
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Aug 25, 2025
Discover how performance-based influencer marketing lets brands pay creators fairly with base fees + view-based payouts on TikTok, YouTube & Instagram.
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Jun 13, 2025
Discover why brands that collaborate with small influencers on Instagram are using performance-based payouts to boost engagement and maximize ROI.
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May 7, 2025
Learn how campaign currencies work on Performance Collab. Fund campaigns in CAD or USD via credit card or direct deposit, with unused budget returned to your
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May 7, 2025
Learn how RPM works on Performance Collab. Compare rate-based vs. tier-based payouts and see real examples for campaigns based on verified views.
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May 7, 2025
Discover how to set the right CPM for your campaigns on Performance Collab. Learn tips, benchmarks, and best practices to pay creators fairly and effectively.
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May 7, 2025
Only pay when creators perform. Performance Collab charges a flat 5% fee per payout. No monthly costs, just transparent, performance-based pricing.
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Apr 29, 2025
Payouts on Performance Collab are verified automatically. If we ever ask for proof of your post's analytics, here's how to record and upload it.
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Apr 29, 2025
Set tiered milestones like $50 at 5,000 views and pay creators automatically as they hit them. How Performance Collab makes creator campaigns smarter.
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