Guides and thinking on performance-based creator marketing.
Oct 27, 2026
Performance based influencer marketing pays creators for results, not posts. Learn the pricing models, real costs, risks and how to run a campaign.
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Oct 27, 2026
Performance Collab is a platform where brands pay creators per 1,000 verified views. See how it works, what it costs and who it is for.
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Oct 24, 2026
Clipping campaigns pay creators per 1,000 views to turn your long videos into short posts. See how they work, what they cost and how to run one safely.
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Sep 19, 2026
How game studios pay creators per verified view instead of flat fees: how it works, what it costs, when to run it and how to set up your first campaign.
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Sep 5, 2025
Flat-fee creator deals leave brands overpaying for flops and creators underpaid for hits. Performance-based campaigns fix the incentives for both sides.
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Aug 25, 2025
Discover how performance-based influencer marketing lets brands pay creators fairly with base fees + view-based payouts on TikTok, YouTube & Instagram.
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Jun 13, 2025
Discover why brands that collaborate with small influencers on Instagram are using performance-based payouts to boost engagement and maximize ROI.
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May 7, 2025
Learn how campaign currencies work on Performance Collab. Fund campaigns in CAD or USD by credit card, with unused budget returned to your brand wallet.
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May 7, 2025
Learn how RPM works on Performance Collab. Compare rate-based vs. tier-based payouts and see real examples for campaigns based on verified views.
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May 7, 2025
Discover how to set the right CPM for your campaigns on Performance Collab. Learn tips, benchmarks, and best practices to pay creators fairly and effectively.
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May 7, 2025
Only pay when creators perform. Performance Collab charges a flat 5% fee per payout. No monthly costs, just transparent, performance-based pricing.
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Apr 29, 2025
Payouts on Performance Collab are verified automatically. If we ever ask for proof of your post's analytics, here's how to record and upload it.
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Apr 29, 2025
Set tiered milestones like $50 at 5,000 views and pay creators automatically as they hit them. How Performance Collab makes creator campaigns smarter.
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