How to Run Pay Per View Creator Campaigns? Setup $x/1,000 Views on TikTok, YouTube & Instagram
- Performance Collab
- Aug 25
- 2 min read
For years, brands and agencies have paid creators a flat fee. Whether a post flopped or went viral, the payment stayed the same. That model is broken — and it’s quickly being replaced by performance-based campaigns.
At Performance Collab, we’re building tools for this new era of creator marketing — where creators get rewarded for actual results, not just for posting.
How to create a performance based influencer campaign in under 1 minute?
Why Flat Fees Don’t Work Anymore
Brands waste money on posts that don’t deliver.
Agencies have no accountability into real performance.
Creators often feel awkward when a brand pays big but the post underperforms.
The result? Broken trust and fewer long-term partnerships.
The Rise of Performance-Based Influencer Marketing
Performance-based campaigns flip the script. Instead of paying upfront and hoping for results, you can:
✅ Pay a fair base fee so creators are compensated for their work.
✅ Add performance payouts tied to actual results (like views or reach).
✅ Automatically track and pay through a secure escrow system.
This is already happening:
YouTube Ad Revenue pays creators per view, not per post.
TikTok’s Creator Program rewards creators based on engagement.
Whop and clipping platforms thrive on a CPM (cost per thousand views) model.
Think About It Like Sports
Professional athletes don’t just get a flat paycheck. They earn bonuses for performance — goals scored, home runs hit, playoff appearances.
Creators are no different. Their “points” are views and reach.
Performance-based payouts mean creators are motivated to deliver results, while brands only pay for impact.
How Performance Collab Works
We built Performance Collab to make this model simple.
Create a Campaign in Under 1 Minute
Add your title, description, and creative brief.
Set a fair base pay for creators.
Choose Your Payout Structure
Rate-based: e.g. $9 per 1,000 views.
Tier-based: payout at 40k, 80k, 100k views.
Invite Creators & Track Results
Creators get paid automatically as metrics are hit.
Unused budgets are refunded back to you.
Works seamlessly across Instagram, TikTok, and YouTube.
Performance-Based Influencer Marketing is the future 🚀
Why It’s a Win-Win
👉 For Brands & Agencies
No more wasted spend on flopped posts.
Real-time transparency and trust.
Scalable performance campaigns without manual tracking.
👉 For Creators
Guaranteed fair base pay.
Bonus payouts for performance.
Builds long-term partnerships with brands.
Ready to Try It?
The future of creator payments is here.
Stop paying flat fees. Start paying for performance.