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Performance-Based Creator Campaigns Just Got Smarter

Updated: Jul 7

Say goodbye to flat-fee influencer marketing. With Performance Collab, you can now pay creators based on real results — not empty promises.


Performance Collab lets brands create performance-based campaigns and invite creators they already trust. Instead of paying flat fees, brands set tiered milestones — for example, $50 at 5,000 views — and creators get paid automatically as they hit each target. All submissions are verified through the platform, ensuring every payout is tied to real, measurable results.


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Why Flat Fees No Longer Work

Flat-fee campaigns have ruled the creator marketing space for years. But they come with problems:

  • Overpaying for underperforming posts

  • No accountability for creators

  • Unclear ROI for brands

That’s why more marketers are turning to performance-based campaigns — campaigns where creators are paid based on actual performance data like views or reach.


Introducing Tier-Based Payouts (Only on Performance Collab)

Performance Collab now lets brands pay creators for their views using simple, automated tier-based milestones.


Here’s how it works:

  • You set performance tiers (e.g. $50 at 5,000 views, $200 at 20,000 views, $1,000 at 100,000 views)

  • Creators unlock each tier as they hit those view milestones

  • Payouts are automated — no back-and-forth, no guesswork

This is a true creator performance campaign model — where every dollar is tied to verified impact.


Why This Matters for Brands

  • Transparent ROI: Know exactly what you're paying for

  • Fair compensation: Top-performing creators earn more

  • Zero waste: No more upfront fees for content that doesn’t convert

Whether you're a growing brand or a seasoned agency, performance-based creator campaigns let you scale with confidence.


Empowering Creators to Perform

This isn't just better for brands — creators win too. High performers finally get rewarded properly, and those who hustle can turn their content into recurring income through tier-based bonuses.

And the best part?Everything is tracked, verified, and automated inside the Performance Collab dashboard.


Ready to Ditch Flat Fees?

With Performance Collab, you can:

  • Launch performance-based campaigns in minutes

  • Pay creators for their views

  • Automate your payouts based on verified results


Let me know if you'd like this turned into a blog post format inside a CMS (like Webflow, WordPress, etc.) or adapted for a LinkedIn newsletter or Medium.

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