How RPM Works: Rate-Based vs. Tier-Based Payouts

At Performance Collab, creators earn based on real performance — not flat fees. Brands can choose between two payout structures: Rate-Based or Tier-Based.

Here’s How Both Work

1) 💸 Rate-Based Payout (RPM = Rate Per 1,000 Views)

In a Rate-Based Campaign , you set a payout rate for every 1,000 views (RPM).

Example:

• RPM = $10

• A creator gets 50,000 views

• Payout = (50,000 / 1,000) × $10 = $500

It’s straightforward, flexible, and rewards creators in real-time as their content gains views.

2) 🎯 Tier-Based Payout (Milestone-Based)

In a Tier-Based Campaign , payouts are unlocked when creators hit specific view milestones.

Example Campaign Tiers:

• Tier 1: 50,000 views → $500

• Tier 2: 100,000 views → $1,000

• Tier 3: 150,000 views → $1,000

If a creator hits 150,000 views, they receive all tiers they’ve unlocked.

In this case: $500 + $1,000 + $1,000 = $2,500

Tier-based campaigns create incentive milestones and are great when you want to cap total payouts or gamify performance.

Which Model Should You Choose?

• Choose Rate-Based if you want predictable per-view payouts across the board.

• Choose Tier-Based if you want to motivate creators to push further with built-in goals.

Both models are designed to reward creators fairly — and ensure brands only pay for verified performance.