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Case study by Moonshots

The Moonshots Gathering

Build in public. Get paid. Moonshots put $10,000 in rewards behind the Future Vision XPRIZE and Build With Gemini XPRIZE, and paid creators for verified views.

Campaign at close

3.3M

Views

215

Creators

614

Approved Posts

$10,000

Total campaign budget

Open Budget Mode

The Setup

One open campaign, no invites required

Moonshots ran this as an Open Campaign on Performance Collab, published publicly with no invite required. Any eligible creator could apply and start posting across Instagram, TikTok, YouTube, and X.

  • Unlimited creators, capped at $1,500 per creator
  • $5.00 CPM per 1,000 verified views
  • Open Budget Mode: spend visible to every applicant

How Open Campaigns Work

From application to payout, the brand stays in control at every step.

  1. 1

    Review & Accept

    Brand reviews creator applications and chooses who joins.

  2. 2

    Approve Content

    Brand marks which posts are eligible to earn at the set CPM.

  3. 3

    Verify Views

    Performance Collab confirms the view counts are real.

  4. 4

    Approve Payout

    Brand gives final sign-off before the creator's earnings are released.

Run it your way

Manual Mode

Review and approve every step yourself before anything gets paid out.

Automated Mode

Skip the review queue. Creators get paid automatically once their views are verified.

$3.03

Actual rate per 1,000 views

vs $5.00 set

The Results

Pay for results, not promises

Moonshots set a $5.00 CPM, and competition between creators delivered the campaign at $3.03 per 1,000 views. Numbers reflect the campaign at close. The posts are still live and continue generating views today.

  • 3.3M verified views from 215 creators
  • 614 posts approved out of 764 submitted
  • 39% under the set rate, saving $6,500

Ready to run a campaign like this one?