Performance Collab
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For game studios and publishers

Pay only for the views your game actually gets.

Creators play your game and post it to their own audience. You pay a fixed CPM on verified views only.

Start a campaignSee example creators
A YouTube-style video of a fantasy boss fight, with a relaxed streamer in headphones overlaid in the bottom-left corner, an Includes paid promotion label, and the title Soloing the Ember Titan first try.
Phone showing a paid gaming post. A streamer in a headset is overlaid in the bottom-left corner of gameplay where an archer dashes past incoming arrows and fires at slime monsters and a mushroom boss, with a Paid partnership label and like, comment and share counts.

What a paid post looks like

A real post, on a real creator's feed

Gameplay on top, the creator reacting underneath, posted to their own audience with the paid-partnership label. Every verified view on it counts toward your CPM, and nothing else does.

  • The split-screen format gaming audiences already watch
  • Posted natively to the creator's own TikTok, YouTube, Instagram or X
  • A natural, organic way to promote your game
Three phones showing paid posts from three different creators playing the same shooter game, each with a face-cam above gameplay, a bold caption, a Paid partnership label and their own like, comment and share counts.

One campaign, many posts

One brief. A feed full of posts.

Publish one campaign and gaming creators post it their own way, in the formats their audiences already watch. Every post counts toward the same budget, paid at the same verified CPM.

  • Split-screen reactions, highlight clips and full playthroughs
  • Reach many different audiences from one brief
  • Every post tracked and paid at one rate

How it works?

4 steps from build to verified views

  1. 1

    Submit your game

    Share a build or store link, your budget, and the CPM you want to pay.

  2. 2

    Get matched to creators by audience fit

    We match you with creators whose audience plays games like yours. You approve every one.

  3. 3

    Creators post to their own channels

    They play, record, and post to their own TikTok, YouTube, Instagram or X audience.

  4. 4

    You pay on verified views only

    Views are verified from the public post. Payouts trigger at your CPM, and nothing else is billed.

Cost comparison

One fixed CPM. Compare it yourself.

CPM is the cost of 1,000 views. Ours counts verified views only. The benchmarks are typical published rates for the same 1,000 impressions.

  • Performance Collab

    {{OUR_CPM}}

    per 1,000 verified views

    The rate you set, fixed for the whole campaign. Bot and invalid views are removed before billing.

  • Paid social

    {{PAID_SOCIAL_CPM}}

    per 1,000 impressions

    Typical range for TikTok, Instagram and YouTube ads. Source: {{PAID_SOCIAL_SOURCE}}.

  • Game ad networks

    {{AD_NETWORK_CPM}}

    per 1,000 impressions

    Typical range for rewarded and interstitial placements. Source: {{AD_NETWORK_SOURCE}}.

What {{EXAMPLE_BUDGET}} buys

The same budget on each channel, at the rates above.

Performance Collabverified creator views at {{OUR_CPM}}
{{OUR_VIEWS}} views
Paid socialimpressions at {{PAID_SOCIAL_CPM}}
{{PAID_SOCIAL_VIEWS}}
Game ad networksimpressions at {{AD_NETWORK_CPM}}
{{AD_NETWORK_VIEWS}}

Benchmark CPMs from {{BENCHMARK_SOURCES}}. Ad impressions count as served. Verified views exclude bot and invalid traffic.

Why the content works

Real gameplay beats a produced ad

A creator who actually plays it

Gameplay footage from a creator who genuinely plays your game outperforms produced ads. Their audience trusts their taste in games and watches to the end.

The post never expires

The post lives permanently on the creator's feed. It keeps collecting views after the campaign ends, instead of disappearing the moment an ad budget stops.

No surprises

What you are never paying for

You approve every creator

Nothing goes live until you have approved the creator who will post it. No surprise placements.

Bot and invalid views are never billed

Every view is verified before it counts. Bot traffic and invalid views are removed, so they never reach your bill.

No long-term commitment

Run one campaign and stop, or run the next one. There is no contract, no retainer and no monthly fee.

Ready to put your game in front of players?

Free to set up. You only pay for verified views.

Start a campaign