At Performance Collab, creators earn based on real performance, not flat fees. Brands can choose between two payout structures: Rate-Based or Tier-Based.
Here’s How Both Work
1) 💸 Rate-Based Payout (RPM = Rate Per 1,000 Views)
In a Rate-Based Campaign , you set a payout rate for every 1,000 views (RPM).
Example:
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RPM = $4
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A creator gets 50,000 views
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Payout = (50,000 / 1,000) × $4 = $200
It’s straightforward, flexible, and rewards creators in real-time as their content gains views.
2) 🎯 Tier-Based Payout (Milestone-Based)
In a Tier-Based Campaign , payouts are unlocked when creators hit specific view milestones.
Example Campaign Tiers:
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Tier 1: 50,000 views → $500
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Tier 2: 100,000 views → $1,000
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Tier 3: 150,000 views → $1,000
If a creator hits 150,000 views, they receive all tiers they’ve unlocked.
In this case: $500 + $1,000 + $1,000 = $2,500
Tier-based campaigns create incentive milestones and are great when you want to cap total payouts or gamify performance.
Which Model Should You Choose?
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Choose Rate-Based if you want predictable per-view payouts across the board.
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Choose Tier-Based if you want to motivate creators to push further with built-in goals.
Both models are designed to reward creators fairly and ensure brands only pay for verified performance.
Not sure which rate to pick? Read how to choose the right CPM, or see how clipping campaigns work for a campaign built on short clips.
