For years, brands and agencies have paid creators a flat fee. Whether a post flopped or went viral, the payment stayed the same. That model is broken, and it’s quickly being replaced by performance-based campaigns.
At Performance Collab , we’re building tools for this new era of creator marketing — where creators get rewarded for actual results, not just for posting.
How to Create a Campaign in Under a Minute
It takes a few clicks: add your brief, set your budget and your payout rate, then invite creators. Create a campaign or read the full steps below.
Why Flat Fees Don’t Work Anymore
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Brands waste money on posts that don’t deliver.
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Agencies have no accountability into real performance.
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Creators often feel awkward when a brand pays big but the post underperforms.
The result? Broken trust and fewer long-term partnerships.
The Rise of Performance-Based Influencer Marketing
Performance-based campaigns flip the script. Instead of paying upfront and hoping for results, you can:
✅ Pay a fair base fee so creators are compensated for their work.
✅ Add performance payouts tied to actual results (like views or reach).
✅ Automatically track and pay through a secure escrow system.
This is already happening:
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YouTube’s Partner Program shares ad revenue with creators as their videos get watched, not as they post (YouTube Help).
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TikTok’s Creator Rewards Program pays eligible creators based on qualified views.
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Whop and other clipping platforms run on a CPM (cost per thousand views) model (ClipSpeed).
Think About It Like Sports
Professional athletes don’t just get a flat paycheck. They earn bonuses for performance — goals scored, home runs hit, playoff appearances.
Creators are no different. Their “points” are views and reach.
Performance-based payouts mean creators are motivated to deliver results, while brands only pay for impact.
How Performance Collab Works
We built Performance Collab to make this model simple.
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Create a Campaign in Under 1 Minute
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Add your title, description, and creative brief.
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Set a fair base pay for creators.
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Choose Your Payout Structure
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Rate-based: e.g. $3 per 1,000 views.
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Tier-based: payout at 40k, 80k, 100k views.
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Invite Creators & Track Results
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Creators get paid automatically as metrics are hit.
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Unused budgets are refunded back to you.
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Works seamlessly across Instagram, TikTok, and YouTube.
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Performance-Based Influencer Marketing is the future 🚀
Why It’s a Win-Win
👉 For Brands & Agencies
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No more wasted spend on flopped posts.
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Real-time transparency and trust.
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Scalable performance campaigns without manual tracking.
👉 For Creators
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Guaranteed fair base pay.
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Bonus payouts for performance.
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Builds long-term partnerships with brands.
Ready to Try It?
The future of creator payments is here.
Stop paying flat fees. Start paying for performance.
👉 Get started with Performance Collab
Keep reading: how clipping campaigns work for brands, how to choose the right CPM and the Performance Collab pricing model.
